Sherman Sheppard set out in 1977 to provide for his family while having enough time to enjoy the wildlife. He based his entire operation on three principles: quality products, customer satisfaction, and environmentally conscious operations. With sustainable products and a focus on relational customer service, Surry Chemicals thrived in all areas except one: their online presence.
Beginning with onsite visits and facility tours, We helped them uncover their great story. The goal in our work together was to create a new brand and digital presence that was true to their core.
We led Surry Chemicals through a brand overhaul that included new strategy for visual identity, web, social, conferences, and a B2B strategy. While they had previously invested in an updated visual identity five years prior, we helped them return to their successful heritage look and feel that they're known by with a few modern updates. The brand is now built on highlighting environmentally-friendly processes and solutions.
With a new visual identity, tone of voice, and new website, their new brand immediately helped them win new accounts.
The biggest challenge in the project was creating a system to showcase all 500+ products that Surry Chemicals offer. The sales team needed to showcase offerings on the road, so we created a journey map and system to easily navigate through product offerings. For the first time in company history, their products are all listed online and in a digital format.
